WHERE THIS Started

Vibrant People exists for people who hold themselves to a high standard - and want their health to meet the same one.

Most of our clients aren’t beginners.

They’ve trained before. They understand the basics. They’ve had periods where things worked.

What changed wasn’t motivation or discipline.

Life got fuller.

Responsibilities increased.

And the old way of training and eating stopped holding up under pressure.

Vibrant People was built to solve that problem.

[ ABOUT ]

WHY THE OLD APPROACH STOPS WORKING

The fitness industry is full of plans that work in isolation.

Perfect routines. Ideal weeks. High effort, short bursts.

That approach breaks down quickly once work gets demanding, family life takes priority, or energy becomes a limited resource.

We don’t build for ideal conditions - we build for real ones.

Our focus is on structure, clarity, and repeatability — so progress doesn’t depend on motivation, spare time, or perfect execution.

What actually works

We focus on the fundamentals, done properly and consistently.

Strength and mobility form the backbone - not as optional extras, but as non-negotiables for long-term capability.

Nutrition is simple, flexible, and designed to fit real life, not override it.

Habits are built to hold steady during busy weeks, not collapse when things get uncomfortable.

The goal isn’t short-term change.

It’s building a system you can run for years without constantly resetting the clock.

[ ABOUT ]

FROM JAKE

Fitness isn’t that complicated.

But once life gets serious - work, family, responsibility - most fitness setups quietly fall apart.

Fitness isn’t that complicated.

But once life gets serious — work, family, responsibility — most fitness plans quietly fall apart.

I started training in my late teens.

The typical stuff: long gym sessions, chest and biceps, on/off strict diets. Repeat.

It worked — as long as life stayed simple.

What changed everything wasn’t having a family or building a career.

It was travel.

I spent most of my early twenties moving between hostels, beaches, and city apartments.

The routines I’d built in a gym didn’t survive that environment.

That’s when I found bodyweight training.

Not as a compromise — but as a way to stay deadly consistent anywhere.

No gym. No perfect setup.

Just something I could keep doing, no matter where I was.

That was the first real lesson:

If a system can’t survive changing conditions, it’s fragile.

Nutrition taught me the same thing.

The meal plans I’d relied on didn’t travel well either.

Clean eating. Cutting carbs. Strict rules.

None of it lasted.

What did last was a simple set of principles built around whole foods, enough protein, and meals I could repeat without thinking — whether I was travelling, training hard, or doing neither particularly well.

That led to the second lesson:

If how you eat requires constant effort or attention, it won’t survive real life.

That eventually became what we now call the Vibrant Nutrition Framework.

Not a diet.

A way of eating that supports how you want to train, work, and live — week after week, year after year.

Fast forward to now.

I’ve built businesses.

Raised a family — three kids and counting.

And lived through long seasons where time, energy, and focus are limited.

And the interesting thing is this:

Those same flexible training systems and simple nutrition principles didn’t just help me hold the line.

They allowed me to thrive — and be in the best shape of my life at 34 — in situations where most people’s fitness falls apart.

What I saw — personally and through coaching — was the same pattern again and again.

People weren’t failing because they didn’t care.

They were failing because their approach only worked when life was calm.

So I’ve spent the last decade building a system that doesn’t rely on motivation, perfect weeks, or heroic effort.

Flexible training.

Clear standards.

A pressure-proof structure that flexes with the demands of life.

And that system is what allows people to stay consistent through a life full of responsibility — and bring their fitness up to the same high standard as everything else.

Is this a good fit?

Vibrant People is for people who take responsibility seriously — at work, at home, and in their own lives.

It’s a good fit if you:

• expect a lot from yourself and want your health to reflect that

• are done cycling between bursts of effort and long gaps of nothing

• want a clear system to follow, not more information to process

• are prepared to commit to doing things properly, over time

If you’re looking for motivation, hacks, or a short-term fix, this probably isn’t the right place.

If you want a calm, structured system that works alongside a full life, you’ll feel at home here.